Starting your Personal Brand. Infographic.
As simple as this.
Personal brands start with listening to people, not showing them who you are.
We have prepared a map of the two different ways to start your brand.
Your brand’s name (and logo) are indeed important. But studies show that when you start with name and logo without understanding who they are for, you are more inclined to change it later (often when you have a better feel for your audience).
If you are hiring a copywriter to brainstorm a name and a tagline for your project, start with describing your audience, not your niche.
Sometimes very catchy and creative name will make no sense to people you are serving.
The magic of the right name (and the sounds it contains) can’t be underestimated. We will touch upon it in this course. (Including in which cases it is better to use your own name as a brand.)
Unless your personal brand is called by your own name, think about a metaphor you would like to convey to people and go from there. The name of your brand will be the first component of a metaphor about you. And thus you should have a portrait of those who will be “perceiving” this name.
To map out the portrait of your people you can use the checklist at the bottom of this page. It is based on cognitive linguistics exercises and will take about 15 minutes of your time (which is not much if you are serious about your project). Your answers to these exercises will not only reveal psychographics of your target audience, but also your own understanding of it and whether you have any “blind zones” with regards to your vision of your audience.
Launching a project is a state of mind. But it is also a set of consecutive steps.
Below is a simple infographic guide on where to start your brand development.
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